Have you heard of the summertime slump?

It’s pretty common for businesses across the board (except for tourism-related businesses!) to slow down in the summer.

It can feel scary at first, but there’s typically a seasonality for most businesses.

I'm excited to share a transformational journey I’ve been on with Andrea Waymire, a CPA and tax strategist who's the driving force behind Thorne Advisors. What started as a simple website refresh project turned into a transformative branding partnership, blending strategy and creativity to redefine Andrea's brand and build an action plan to profitability .

Brand photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience. 

As a creative director, I often see business owners approaching branding as a surface-level exercise in aesthetics. However, branding is much more than just choosing the right colors and fonts. A brand is a holistic expression of a company's values, mission, and identity, and as such, it has the power to shape a business’ long-term health and success.

Never Underestimate the Power of a Killer Selfie (all tips can be used with your phone in hand, on a tripod, or propped against a wall/tree/rocks etc..! Get creative!