5 Reasons Why Your Small Business Needs A Website
My photography and design creative services business started on social media but it wasn’t long until I KNEW I needed a website if I was going to OWN a business not just run one or have a hobby business.
I love using social media to connect with my customers and clients and reach new people. I am a huge fan and proponent of being active and engaged on social media for your brand, blog or business. HANDS DOWN!
If you are part of business (networking or otherwise) that is already killing it, with a system that works and you’ve created an Instagram account or Facebook page, and your business is already feeling like it’s killing it online and growing, you may wonder, “Do I even need a website if I’m already running my business without one?”
The answer is ABSOLUTELY YES! Here’s the thing: social media is a strong and powerful tool for your business, but combined with a website, your business will perform even better than it is without one.
Social media is great for connecting with people online, networking, and drawing in your audience to your brand. I think of it as my social media is an entry point or an invite to my brand, a website can establish credibility, help with search-ability, (HELLO, who doesn’t want to get found by Google!?) and really close the deal for customers and clients to want to work with you.
Here Are My 5 Reasons Why Your Small Business Needs A Website:
1. A Website Establishes Your Credibility & Trust.
Having a clean and clear website is a key ingredient to establishing and growing your business to be seen as a professional and credible in your industry! With tools like social media, anyone can post online that they are selling, coaching, or consulting; however, having a website for your legitimate business will separate you from the hobbyists.
2. You Can Charge More When You Look Professional Online.
With a website that establishes you as professional and a trustworthy credible recourse for what you do, you can charge more (after-all we OWN businesses right, not just running one!) and let your website bump up your bottom line. If you’ve thought about increasing your rates, it might be time to invest in a website FIRST!
3. A Website Helps You Get Found Online.
A website can bring you more customers, because people have the potential to find you online through Google, Pinterest, and other search engines. This is called SEO (search engine optimization). When you’re posting on Facebook or Instagram, people can’t google your product or service and find you easily. If people search on Google for “Florida Health and Wellness Coach,” you’ll see websites, not links to Facebook pages at the top of the list.
4. A Website Helps You Work With Your Dream Customer.
We’ve all most likely worked with people who are not a great fit, and likely you felt frustrated by the end of the project or transaction. While your social media does some work on getting the right people to you, your website, when written and designed well, can attract your ideal client and repel the kinds of people you don’t want to work with.
5. A Website Eliminates Confusion For Your Clients And Customers.
A website is a quick and easy-to-access review of exactly what you do! When you post on social media, your followers might miss your posts explaining your products and services from time to time and therefore might be confused with what your business actually does. They can jump over to your website to get a direct explanation of what you do without having to scroll for days!
If you’re ready to take your business from just social media to online business mavin on the web, you can save $500 booking your FREE 30 minute consult today to get your CUSTOM Squarespace Website up and running in just a few short weeks!